WHAT IS YOUR BRAND?
Your brand is every way you communicate with the world, from how you answer the phone and your corporate visual identity to your processes, values & culture.
Your Brand. Your Business.
Why do you need a strong brand identity?
Brands are major contributors to a company’s equity. According to some economists, a company with strong branding like Coca Cola, could lose all of its business assets, such as warehouses, recipes, employees, and distribution and still borrow tens of billions of dollars against the value of its brand and start all over.
Our Branding Services
Make your mark on the world.
Brand Strategy
Think of it like therapy for your brand.
Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus structured management and implementation. In today’s crowded landscape, a strong brand cuts through noise and clutter and delivers a clear picture of who you are and what you do. A brand strategy allows you to develop visual identity and creative approaches that will work together, to create a market presence that is unique to you.
Logo & Brandmark Design
Not just a pretty face.
A good logo should be simple, timeless, memorable, appropriate and versatile. You need a logo that communicates your brand in just a few seconds. Your logo is the visual emblem of your brand and should represent who you are at your core.
Our Logo Design Process
- Research – we explore your industry and current styles and trends that might be relevant.
- Sketching & Concept Development – We still often start the design process with pencil and paper so we can let ideas flow. The logo design concepts are developed around the brand strategy and research.
- Consideration – We take breaks from the design process, to allow for fresh approaches and for concepts to evolve.
- The Big Reveal – We present our creative approaches to you.
- Refinement – The chosen creative approach is refined and your final logo/ brand mark is delivered in required formats and with style guidelines for use.
Brand Roll-out & Management
Bring your brand to life.
With a carefully crafted brand in hand it might seem like the next step will be smooth sailing….but brand roll-out can be tricky and stall if not managed well. We can co-ordinate the roll-out of everything; from your corporate identity, marketing collateral, website design, exhibition and display design, environmental design and print fulfillment. But it doesn’t end there. We can act as your brand custodian, ensuring that your brand is always protected and represented as it should be. After all, it’s one of your most valuable assets.
Naming
Your new baby's name is important.
Naming your brand is an important but often overlooked step in creating a brand. Often the mistake you can make is thinking about a name that resonates with you. When in fact you need to take yourself out of the equation and develop a name that resonates and is memorable for your target audience, communicates the promise you are making to your customers and helps you differentiate you from your competitors (AKA…the rabble).
Branding
Featured Case Studies
When we start out in business, most of us have a business plan (hopefully). But all too often we don’t have a brand plan. We tend to rush this part of the process and then it’s years before we realise how crucial our brand truly is, to our success. Our mission is to change that for as many businesses as we can. We love working with emerging and established brands to define and communicate who they are at their core and create emotional connections with their clients. Check out some of the brands we are proud to have created for our varied and unique clients.
